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Insights is a content and user analytics platform that lets you know how your content is performing, what your audience is really interested in, and how you can give them more of what they want and less of what they don't.
  • Shows what content is trending and, more importantly, what's driving those trends.
  • Defines user segments based on their interests, and deep dives into different levels of granularity within those segments.
  • Identifies the gaps between content produced and content consumed.

Understand users on a deep level based on what they've read

Understand the key interests across all of your content

Segment users by their true interests

Define and understand user interests with increasing levels of specificity

Top Content URLs
Understand what interests drive page views and user engagement

Compare content produced vs. content consumed